Most product managers understand the importance of constant experimentation. But it’s the most forward-thinking PMs who realize the only way to reap the benefits of continuous optimization is to break down silos and create an organization-wide culture of experimentation.
Join Greg Shaffer, Executive Director of Product and Data Science at Edmunds, and Sam Nazari, Evolv’s VP of Customer Success, as they discuss how to effectively build a culture of experimentation and optimization. You’ll learn:
The best ways to share results between different teams to avoid duplicate or wasted efforts
What metrics to focus on (and which ones to avoid) when figuring out which experiments are moving the needle
Which experiments Edmunds has found most useful from a B2B as well as a B2C perspective
Executive Director, Product & Data Science, Edmunds
Greg Shaffer has been a digital product and technology leader for over 15 years and leads the integration of innovation and machine learning techniques into growth processes. He joined Edmunds in 2011 and is responsible for developing and executing a long-term digital growth and experimentation strategy. Greg leads teams of product managers, designers, developers, analysts and data scientists to increase product yield with an experimentation culture. Prior to Edmunds Greg led digital product development for The University of Arizona Athletics department. Greg earned an MBA from Arizona State University and a BS in Computer Engineering from The University of Arizona.
Growth & MarTech Lead, Albertsons Companies
Darius Abbassi is a Silicon Valley veteran with two decades of experience in defining, building and scaling profitable, multi-sided marketplaces. Some of his roles have included:
Head of Growth, Grocery Delivery, Safeway/Albertsons
Head of Growth, Crowdstreet.com, leading commercial real estate (CRE) investment marketplace
VP Customer Acquisition, Auction.com / TenX (#1 auction platform for residential and CRE)
SVP Digital Marketing, Xome.com (#2 residential real estate auction platform)
SVP/GM, ForSaleByOwner.com (QuickenLoans)
Darius began his technology career at Stanford University within a Internet research lab funded by the US Defense Advanced Research Projects Agency (DARPA). He holds a BA from UCLA and a JD from Golden Gate University School of Law.
Vice President, Customer Success, Evolv
Sam Nazari is the Vice President of Customer Success at Evolv, where he leads the global customer success and solutions engineering teams. Sam works closely with Evolv's customers to ensure they have the training, support, and experimentation roadmap to ensure their success.
Prior to Evolv, Sam was the Director of Solutions Engineering at Sentient Technologies and also held engineering roles at SightCall and VPI. Sam has a Bachelors of Science in Computer Engineering.